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Can big ticket items continue to be sold on the high street?

 
 
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martynh
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PostPosted: Fri Sep 23, 2011 12:22 am    Post subject: Can big ticket items continue to be sold on the high street? Reply with quote

By big ticket I mean kitchens, furniture, white goods

My client is in furniture & has got a wholesale arm and a retail arm

Plenty come to browse the goods. But not enough buy to cover the shop rent
Ironically the best customers on the wholesale side are ecommerce businesses who rely on his sourcing of goods & fast delivery

How would you take his business forward? Laughing
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paul
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PostPosted: Fri Sep 23, 2011 12:41 am    Post subject: Reply with quote

I think with something like kitchens... then definitely yes. There's a skill set there that people are going to want some local expertise and trust in (I'm thinking of the fitting).

When it comes to TVs and the like, though... I think it's become increasingly difficult for the High Street to compete.
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martynh
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PostPosted: Fri Sep 23, 2011 1:07 am    Post subject: Reply with quote

I've suggested they treat the shop like a showroom and not a retail outlet
The need for staff therefore reduces and the focus switches from selling to marketing & gathering the contact details of everyone who walks through the door
Find out their preferences - ie shopping for white leather sofa
Then connect with them through email marketing

In effect the shop is just a bricks and mortar version of the website...

Would it work?
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PostPosted: Fri Sep 23, 2011 1:32 am    Post subject: Reply with quote

That sounds sensible enough to me. But could it be argued that the shop/showroom, even with reduced staff, is still a rather expensive means of getting leads...? I'm not sure... perhaps it's necessary with something like kitchens.
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martynh
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PostPosted: Fri Sep 23, 2011 8:12 am    Post subject: Reply with quote

yes i think it only works long term if the shop doubles up as a wholesale distribution point from where they deliver to their customers - the showroom is an added extra

There's a toy shop in Keswick where the shop is the front for quite a thriving internet business.
You may have seen this one Paul: Happy Secrets
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PostPosted: Fri Sep 23, 2011 8:28 am    Post subject: Reply with quote

It's been a while since I've been into Keswick but I don't recall spotting that one before. That would sound like a logical way of doing things, though.... yes.
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