AardvarkBusiness.net - Business Search Engine AardvarkBusiness.net - Business Search Engine



 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister   ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

     

Brandjacking - an amusing story

 
 
Post new topic   Reply to topic    AardvarkBusiness.net Forum Index -> Web Marketing Forum
View previous topic :: View next topic  
Author Message
Kay
President
President


Joined: 07 Jan 2009
Posts: 3079
Location: Mostly SE Asia
4173 ants

PostPosted: Sat Nov 12, 2011 3:23 pm    Post subject: Brandjacking - an amusing story Reply with quote

There's an interesting story on the BBC website about how someone pretended to be a Shippam's Paste employee and built up a big Twitter following. It's quite amusing but it must be scary for them to have a totally unknown wildcard representing their brand.

http://www.bbc.co.uk/news/business-15647373

It might do the guy who created it some good, though, as he could be in demand to create more zany campaigns in the future. OTOH, maybe it was just a one-off and the type of thing that couldn't be done again.

Any opinions?
_________________
http://britishexpat.com
Back to top
View user's profile Send private message Visit poster's website
paul
President
President


Joined: 15 Oct 2002
Posts: 8314
Location: UK
11706 ants

PostPosted: Tue Nov 15, 2011 12:39 pm    Post subject: Reply with quote

Interesting article and situation. I think this comment hits the nail on the head:

"...it's not that we want to control it, but that it's just not in our control. You don't know where it's going to go, or if the tweets were going to suddenly change."
_________________
UK Hotels - UK Selfcatering
Luxury Travel - Lake District Apartment
Back to top
View user's profile Send private message Visit poster's website
Mark Johnson
Executive PA
Executive PA


Joined: 29 Sep 2011
Posts: 56

59 ants

PostPosted: Thu Dec 29, 2011 11:56 am    Post subject: Reply with quote

I think this is a pretty common problem on Twitter. I used to assist a leading transport website in their social media campaigns. Their problem at the time was that someone inactive already got their brand name first and Twitter wasn't releasing it. They settled for a similar-sounding alternative and up to now are still monitoring the inactive account hoping to grab it once Twitter gets to releasing it.

This situation reminds me of a former U.S. senator now running for the G.O.P. nomination whose name/brand has been hijacked and turned into a sexual neologism through a dedicated site that's high-ranked and popular. Poor guy can't Google his own name without seeing the offending site straddling the number 1 position in the search results.
_________________
WebSearch SEO
SEO Services UK
Back to top
View user's profile Send private message Visit poster's website
Display posts from previous:   
Post new topic   Reply to topic    AardvarkBusiness.net Forum Index -> Web Marketing Forum All times are GMT + 1 Hour
Page 1 of 1

 
Google
 
Business Forum Sport Forum Travel Forum


Powered by php B B © 2001, 2002 php B B Group

AardvarkBusiness.net Business Search Engine & Directory