AardvarkBusiness.net - Business Search Engine AardvarkBusiness.net - Business Search Engine



 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister   ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

     

Mobile friendly websites

 
 
Post new topic   Reply to topic    AardvarkBusiness.net Forum Index -> Web Design Forum
View previous topic :: View next topic  
Author Message
paul
President
President


Joined: 15 Oct 2002
Posts: 8314
Location: UK
11706 ants

PostPosted: Mon Mar 05, 2012 11:48 am    Post subject: Mobile friendly websites Reply with quote

In my inbox today:

Quote:
More than 75% of the world's population has a mobile phone subscription and nearly 90% of the global population has access to a mobile network. So, building a website that you can only access when sitting at your desk is no longer an option for businesses who want to compete effectively in a crowded market place. [names removed] will be giving a crash course on how to exploit the move to mobile and what businesses need to do as 'Generation Y' continues to shape the way we shop, speak and socialise.


Is it critical to have websites specifically made for mobile devices nowadays? Which businesses require one and which don't?

If you run a hotel, for example, do you think it's essential to have a website that is specially made for mobiles? Let's not forget that a standard website can still be viewed on a mobile device... it just might not be as 'mobile friendly'. So how important is it all, do you think?
_________________
UK Hotels - UK Selfcatering
Luxury Travel - Lake District Apartment
Back to top
View user's profile Send private message Visit poster's website
Kay
President
President


Joined: 07 Jan 2009
Posts: 3079
Location: Mostly SE Asia
4173 ants

PostPosted: Tue Mar 06, 2012 10:47 pm    Post subject: Reply with quote

Funny you should ask that, Paul, because I've been doing a lot of research into this recently to figure out if it's something I really need to do. You know what I'm like about "social media marketing" - can't be bothered with it. But I do think that providing mobile content is going to become more useful.

Some people argue that there's no need because mobile devices can handle most website content these days. I'm not convinced so I'm still digging deeper to learn more.

Here's a link to an interesting site which might be a good starting point to learn more.
http://www.mobilemarketer.com/
_________________
http://britishexpat.com
Back to top
View user's profile Send private message Visit poster's website
paul
President
President


Joined: 15 Oct 2002
Posts: 8314
Location: UK
11706 ants

PostPosted: Tue Mar 06, 2012 11:46 pm    Post subject: Reply with quote

I suppose it all boils down to "are we going to have to make websites more mobile friendly?" or "are mobile devices going to be better able at displaying existing websites?"
_________________
UK Hotels - UK Selfcatering
Luxury Travel - Lake District Apartment
Back to top
View user's profile Send private message Visit poster's website
planetZest
Executive PA
Executive PA


Joined: 12 Oct 2004
Posts: 51
Location: Reading, UK
58 ants

PostPosted: Wed Mar 07, 2012 10:15 am    Post subject: Reply with quote

I too have been pondering about mobile alternative sites, but for me as a user i prefer the main site and i can view them perfectly on my iPhone (of course a little small but still). That said i am sure there are many devices that don’t (at present) render websites as they were intended.

However, personally i feel as handheld devices evolve they will all support the standards of the web as their mobile browsers mature and screen sizes increase. Mobile devices are the future of communication, RFID transactions and our personal diaries....digital avatars/copies of ourselves to some degree. The tech will have to move forward and so to the experience, which leaves me thinking that mobile (web) sites were a fad, part of the transition and evolution of the handheld market.

Mobile Apps play a huge role in filling that gap in the market as a light interface to the main website portal, which prompts the question, where is the best place for a business to invest, mobile sites or an app… the two are similar in concept, but offer different experiences. Apps are slick, nice transitions, menu interfaces and can utilise multimedia features. They look professional and easy to use, but my experience of mobile sites is more of a chore than a pleasure and generally they feel very cheap.

For me, unless i see overwhelming evidence that they are necessary i won’t waste my time with mobile sites, though I would consider an app especially for an ecommerce site or in this case a hotel service, personally I think an app would have a lot more appeal. Though I appreciate it has a larger development price tag, especially when you consider there three key platforms to cater for…android, windows and iphone.

It is all interesting stuff and we live in a very fascinating time.
_________________
Piers
Bespoke Web solutions < (needs updating lol 8 years old)
Personalised Handmade Cards
Back to top
View user's profile Send private message Visit poster's website MSN Messenger
Kay
President
President


Joined: 07 Jan 2009
Posts: 3079
Location: Mostly SE Asia
4173 ants

PostPosted: Wed Mar 07, 2012 3:34 pm    Post subject: Reply with quote

At one stage in those few days of research I was doing into this was to take the angle of what kind of content people might want to view when they're on the move. I came up with a few ideas about things that one might build a site about for mobile users but not necessarily build a full-on blog or website.

I came to the conclusion that mobile is good for local content and for providing snippets of information rather than full-blown articles or discussions. I've bought a domain and plan to try to create something specifically for the mobile market. I'll let you know if there's anything to report.

I do take the point that you can already do many things on your mobile, but the angle I'm pushing is just because you can doesn't mean you will. I expect that I could browse Aardvark from a mobile phone but I wouldn't ever think to do that. However, if I was in a city which I was unfamiliar with I might look at a site which could suggest a good place to buy some new socks. I'm not saying that the content about socks couldn't go on a normal website. I'm saying that if I'm going to spend my time creating content about where to buy socks on Timbuktu High Street, I might be better off making it a mobile-friendly site in the first place.
_________________
http://britishexpat.com
Back to top
View user's profile Send private message Visit poster's website
planetZest
Executive PA
Executive PA


Joined: 12 Oct 2004
Posts: 51
Location: Reading, UK
58 ants

PostPosted: Wed Mar 07, 2012 4:09 pm    Post subject: Reply with quote

Kay, I like your thinking here! when it comes to local attractions, resources and facilities etc using geoip/gps it could become quite a powerful tool. Though i still think an app could really sell it, so that users would be more likely to use. Hook up and use google maps api Smile

Come to think about it, there was something on a channel 4 doc the other week about (home of the future i think) where they were using a smart phone app, that uses gps to show an overlay on the screen as it feeds through the camera. It showed an interactive overlay of attractions, local cafes, museums etc. The only thing was it required the user using the camera/phone as viewing port as you walked around.
_________________
Piers
Bespoke Web solutions < (needs updating lol 8 years old)
Personalised Handmade Cards
Back to top
View user's profile Send private message Visit poster's website MSN Messenger
Kay
President
President


Joined: 07 Jan 2009
Posts: 3079
Location: Mostly SE Asia
4173 ants

PostPosted: Wed Mar 07, 2012 4:23 pm    Post subject: Reply with quote

Thanks, you could well be right but I don't really have much idea about apps or creating them. I wouldn't expect to create such a thing myself but I'd need to know a bit more about them before I could think about outsourcing the task. Looks like I'm going to have to spend some time researching apps now. Laughing
_________________
http://britishexpat.com
Back to top
View user's profile Send private message Visit poster's website
paul
President
President


Joined: 15 Oct 2002
Posts: 8314
Location: UK
11706 ants

PostPosted: Thu Mar 08, 2012 12:05 pm    Post subject: Reply with quote

Got an email from UK2 today trying to push mobile websites. They must have a huge customer base (I'm not one of them but I get their emails for some reason) - I wonder how many of their customers just sign up because it's something they feel they should have rather than actually something they need.

I too wouldn't dream of using certain websites on my mobile. I generally wouldn't use my mobile for web browsing at all, but every now and then - if I'm out and about - or can't be bothered to boot up a machine - I'll look something up on my phone, despite it being a little cumbersome. For general everyday purposes, I'd always use a laptop/desktop with a keyboard I can type properly on and a screen that I can see.

It's interesting because the person who called me was trying to sell a mobile website to one of our clients - a B&B owner. In the sales call, it was being argued that people could just wander along a street and find out which places had vacancies and, if the site was mobile friendly, then that one would have a greater chance of getting the business. I dare say there could be some truth in that, but only certain types of accommodation providers will rely on chance guests who just happen to be walking past. Many (like ourselves with our self-catering accommodation) will deal almost exclusively with advance bookings, probably made from the comfort of the guests' own homes, and no doubt using a computer rather than a mobile. Certain businesses there, I think, are far better suited to having some sort of mobile friendly presence (be that a mobile website or an app) than others.

Paul

PS - Are your feet a bit smelly at the moment, Kay? Wink Razz
_________________
UK Hotels - UK Selfcatering
Luxury Travel - Lake District Apartment
Back to top
View user's profile Send private message Visit poster's website
Kay
President
President


Joined: 07 Jan 2009
Posts: 3079
Location: Mostly SE Asia
4173 ants

PostPosted: Thu Mar 08, 2012 12:45 pm    Post subject: Reply with quote

Ha ha. Buying new socks is neither the way to prevent nor cure smelly feet. Wink

I didn't want to give away my specific idea, but I was most definitely thinking along the lines of something you might need to use while you're out and about. It's not something you'd book ahead of time and it's not something you could research beforehand.

Unfortunately, it's already been done. What a surprise. Rolling Eyes And in some cases it's been done rather well, so I'm back to the drawing board.

Interestingly, I've found quite a few discussions where people want apps which they can download rather than need to be connected to the Internet at the time. They were concerned about high costs of using their phone when they were out of their usual area. This confused me a bit as free WiFi is not such a rarity these days.

I think this could be yet another case where I have to abandon my bright idea until I can come up with something better that's been properly thought through.
_________________
http://britishexpat.com
Back to top
View user's profile Send private message Visit poster's website
Kay
President
President


Joined: 07 Jan 2009
Posts: 3079
Location: Mostly SE Asia
4173 ants

PostPosted: Thu Mar 08, 2012 1:05 pm    Post subject: Reply with quote

I too would prefer to book my flights and accommodation using a computer rather than a phone. However, this article suggests differently. They say that luxury cruise vendors are falling behind the rest of the travel industry because of not using mobile content as well as they could.

http://www.luxurydaily.com/how-luxury-cruiselines-can-connect-to-youngsters-via-mobile-marketing/

Even though you may not agree with the points made in the article, I still think it's worth a quick read.
_________________
http://britishexpat.com
Back to top
View user's profile Send private message Visit poster's website
paul
President
President


Joined: 15 Oct 2002
Posts: 8314
Location: UK
11706 ants

PostPosted: Thu Mar 08, 2012 3:17 pm    Post subject: Reply with quote

I have a problem with that article.

Look at it alongside http://www.f-cca.com/downloads/2011-overview-book_Cruise%20Industry%20Overview%20and%20Statistics.pdf

...and you'll see:

Quote:
Cruisers average age is 50 years of age with a household income of $109,000. 69% are college graduates and post-graduates. 86% are married and 62% work full-time.


I would suggest that the cruise lines aren't focussing on mobile bookings because:

a) it's not their primary target market (even if it is an area they'd like to see expand - I would imagine they want all areas to expand!)

and b) who wants to book such a high value item via a phone? I know I wouldn't. I'd want to do it a PC where I can be sure I'm making the right selections, where I can instantly see my inbox concurrently for the email confirmation (I can't do ALT-TAB with my phone) and where I can, if I want, take a print-out - something I might just want to do if I've just spent a few thousand £.
_________________
UK Hotels - UK Selfcatering
Luxury Travel - Lake District Apartment
Back to top
View user's profile Send private message Visit poster's website
philwebster95
Temp


Joined: 09 Mar 2012
Posts: 4

7 ants

PostPosted: Mon Mar 12, 2012 1:51 pm    Post subject: Reply with quote

Have a look at bostonglobe.com, a great example of a 'mobile site'.

I use the inverted comas because there is only one site, dynamically resized and modified based on screen size.

You can test out what happens by resizing your screen in a normal browser.

"That's the way to do it!"
Back to top
View user's profile Send private message
adigaskell
President
President


Joined: 01 Jul 2004
Posts: 5428

7099 ants

PostPosted: Mon Mar 12, 2012 3:50 pm    Post subject: Reply with quote

I've got a smart phone but only really use the web part of it for checking emails/rss feeds and finding my way on Google Maps when I've got lost on the bike. I'm far too rubbish with typing on it to browse the web to any great extent, so for me the thought of actually buying something online sounds a right pain in the bum.

Can see it becoming a huge area mind you, just not for me just yet.
_________________
My social media blog
Back to top
View user's profile Send private message Visit poster's website
adigaskell
President
President


Joined: 01 Jul 2004
Posts: 5428

7099 ants

PostPosted: Mon Mar 12, 2012 5:20 pm    Post subject: Reply with quote

Interesting piece here on Mashable comparing mobile websites to mobile apps in the retail sector

http://mashable.com/2012/03/12/retail-mobile-websites-vs-apps/
_________________
My social media blog
Back to top
View user's profile Send private message Visit poster's website
esprintguy
Secretary
Secretary


Joined: 09 Mar 2012
Posts: 12

13 ants

PostPosted: Wed Jul 18, 2012 5:39 pm    Post subject: Reply with quote

It's very important. Gone are the days when people fully relied on desktop computers and laptops. The rise of tablets in the market should also encourage you to build a website in the mobile format.
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    AardvarkBusiness.net Forum Index -> Web Design Forum All times are GMT + 1 Hour
Page 1 of 1

 
Google
 
Business ForumSport ForumTravel Forum


Powered by php B B © 2001, 2002 php B B Group

AardvarkBusiness.net Business Search Engine & Directory