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Use of trademark symbol - added credence?

 
 
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paul
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PostPosted: Tue Sep 29, 2009 1:41 pm    Post subject: Use of trademark symbol - added credence? Reply with quote

You learn something new every day, they say, and today I learned that you can stick the 'TM' symbol on the end of your trading name, regardless of whether you have registered the trademark (and, I presume, assuming somebody else hasn't).

I hadn't realised this before and I suspect I am not alone. My question is... do you think it provides you with additional credence?

Some go limited purely for the 'prestige' that some associate with it. Does the TM symbol have similar connotations. Are customers or potential customers likely to regard you in a fairer light (consciously or subconsciously) if you stick TM on the end of your trading name, do you think?

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PostPosted: Tue Sep 29, 2009 7:03 pm    Post subject: Reply with quote

I think what a TM does is make a generic phrase sound more like a product.

For instance, like True Surround tm or Valve Action tm. Makes it sound more like a system with research and a brand etc.
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PostPosted: Tue Sep 29, 2009 10:06 pm    Post subject: Reply with quote

So would you think that makes the product 'sell' better...?
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PostPosted: Wed Oct 14, 2009 7:35 am    Post subject: Reply with quote

I'm not sure it would help things to sell better, but it might increase the confidence in an item. Having a trademark has usually meant that there is some background to a item or service, now the bubble has been burst and I will look at trade marked items with a bit more speculation.
I would wonder how many have gone to the expense of getting the trademark and how many have just tagged it on knowing that the general public don't know the difference?
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PostPosted: Thu Oct 15, 2009 9:57 pm    Post subject: Reply with quote

Well generally a (tm) is fine if you can easily prove when you created the interlectual property. (r)s are costly and take a while, and obviously won't be easy to get if your product is a little similar to an existing one in the market - so only really necessary when theres a real threat of a competitor 'stealing' or using your name without your permission.
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PostPosted: Wed Oct 21, 2009 8:57 pm    Post subject: Reply with quote

Using the symbol gives no real legal benefit (or protection) but it does indicate that you're using it (the name) in a trade mark sense - which in turn is an indicator that you're prepared to protect it.

As for adding prestige to a name, well, that only comes with a good branding strategy. Wink
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PostPosted: Wed May 26, 2010 5:06 pm    Post subject: Reply with quote

I totally remember learning this a few years ago as well and it surprised me.

Maybe it's like being able to add the copyright symbol without having to actually file for a copyright?

I do think it adds credence. Seems to me like something only someone who is serious about something would do. Adds some credibility for sure.
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PostPosted: Wed May 26, 2010 6:57 pm    Post subject: Reply with quote

siryellow1 wrote:
Maybe it's like being able to add the copyright symbol without having to actually file for a copyright?

Well, in the UK we don't have to do that - copyright is enshrined in Law automatically without the need to file. Smile
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PostPosted: Thu May 27, 2010 1:15 pm    Post subject: Reply with quote

You would expect TM to be protected, rather disappointing that it's not. I agree that it may not be a reason to buy a product but would previously have added credence and the expectation of quality.
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PostPosted: Thu May 27, 2010 1:19 pm    Post subject: Reply with quote

Google is only in the UK, believe it or not...
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PostPosted: Fri May 28, 2010 10:58 am    Post subject: Reply with quote

So whats the diff between TM and (r) ?

Sounds a bit iffy mind you if TM can be used as a trademark for a non-trademarked product incase someone later comes along and actually trademarks it....then they can sue you for infringement of their trademark and passing off etc.

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Eagle
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PostPosted: Fri May 28, 2010 1:18 pm    Post subject: Reply with quote

Trev wrote:
So whats the diff between TM and (r) ?

As I mentioned above, using the symbol gives no real legal benefit (or protection) but it does indicate that you're using it (the name) in a trade mark sense - which in turn is an indicator that you're prepared to protect it.

Registered Trade Mark is exactly that; it is officially registered with the Intellectual Property Office. I registered Eagle Imagery and Eagle a little while back: http://www.eagleimagery.co.uk/eagleimagery-blog.asp#postid-eagle-trade-mark

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