Is the internet taking over traditional marketing?

[brianhewitt]

I'm new, so hello everyone.

Redsand, you asked what industries would never be affected by the net....
While websites like amazon and bn.com are certainly attracting more than their share of readers, etc, I have noticed no slowdown of paying customers at Barnes&Noble or Borders. Perhaps that is due to the social aspect that goes along with buying books, like buying a cup of coffee and actually discussing what you are reading with people face to face. I think the atmosphere of a bookstore has as much to do with it as anything else.

So...While this industry has certainly been affected by the online presence of book vendors, there doesn't ssem to be much, if any, impact on the amount of business done in "the real world"
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[Mike Dempsey]

A lot of markets arnt affected much, everything from Art galleries to Shoe repairs.

fresh fruit shops, vinel record stores, etc etc
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[Chris Choi]

The honest answer is NO!

To everybody it seems like internet marketing is a whole new level
of marketing but try combining offline AND online marketing together.

Such as snail mail, postcards, offline newsletters and such. I think
it's more effective combining both rather than relying on one solely.
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[brianhewitt]

[BIZAL]

This for us when working with a company ( we provide sales development services) is more to do with the types of products and goods people are looking to buy.

i.e. if you need a garage, plumber, cleaner you look in the yellow pages, ask LOCAL pals etc the internet will never take over this place. If people do not care where it comes from and is delivered then often the net is a good option.

So it all depends on who are clients are selling to and if it is perceived that you need to be local to deliver it.
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[redsand]

I agree about focusing on who the clients are. Although what kind of client really likes spam?
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[Mike Chambers]

Nice forum.

As the internet becomes increasingly more portable, look for advertising mediums to begin to merge somewhat. Internet radio is rapidly becoming a strong channel for ad revenue and as portability increases so will the revenues.

I see people eventually looking for all of their television, phone, data and entertainment from a single company that will allow them access from anywhere. The company that does that in the end will be the winner.
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[redsand]

Micro$oft would agree with you Mike.
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[Paul McDonald]

I have to say I agree with the above posts about customer and product focus, and completely agree with the post about internet radio. Marketing can be effective in any medium if it is done correctly and depending on the target audience may be marketed in most mediums.

This may depend on what you hope to achieve through the marketing campaign you may want to create a brand image in which case internet marketing may prove difficult or you may want to sell a product which can be easily delivered to the consumer in which case the internet may be a suitable medium as it can reach the masses! .... but only when used affectively.

For example if I am an independent music and dvd retailer I would benefit from both online and offline marketing as most of my products can be transported to the customer at low cost and a website can be a low cost way to sell the product to a wider audience than I would be able to gain through offline marketing as offline marketing would only appeal to people who could physically be in my shop normally dictated by the distance from where the person lives or works to my shop. Although I still need the local business to come into my shop there is no point advertising my shop nationwide as not everyone in the country can get to my shop, however using my website and internet marketing I can pull in people to my site using effective marketing.

Combine the two and Mr Independant Retailer can get a balance which will see the brand of his shop exposed and the products flying of the shelves and stock room!

Over the next few years the internet will change dramatically and one day everything will come through the phone line! TV, Cinema, Bills etc you will be able to turn the oven on using your mobile and unlock the door when the wife is locked out and her mobile is drained!! The internet is still in its youth and you will be amazed at where we are in 5-7 years time.

Paul
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[redsand]

Substitute "phone line" for fiber optic line, and I agree completely.
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