Joined: 23 Feb 2010
|Posted: Mon Mar 22, 2010 7:06 am Post subject: Marketing Ideas
I have found some good marketing techniques and want to share it here.
# Business cards. Leave a few in the local library or with other local businesses where prospects gather; include a card in your postal mail; tack up a card on the bulletin board at your grocery store, etc.
# Direct mail. Flyers, brochures, catalogs, coupons.... there are all sorts of things you can send through the mail. Need help? Freelancers can create pretty much any type of direct mail promotional items for you at competitive rates.
# Keep a few business cards, brochures, flyers, or other information in your car that you can give out to people who stop to inquire about your business.
# Newspaper advertising. Keep in mind that classified ads are usually extremely short; you'll need a punchy, compelling ad that fits into just a few lines.
# Get to the 'heart' of your audience by advertising in a quality magazine with loyal readers. U.S. Media Inc. lists a wide variety of trade and consumer magazines and publications.
# Participate in trade shows. Get exposure by networking with others in your industry. While you're there, you can even make a pen and paper available to collect the email addresses and/or postal addresses of people interested in receiving your newsletter or additional information about your product or service.
# Visit your local Chamber of Commerce. They may be able to offer you suggestions on where you can promote your business locally.
# Put your URL on every piece of printed material that leaves your office. This includes brochures, business cards, flyers, faxes, labels, letterhead, invoices, cheques, envelopes, and anything else you can think of.