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Is affiliate marketing dead?

 
 
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paul
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PostPosted: Sun Nov 27, 2011 8:19 pm    Post subject: Is affiliate marketing dead? Reply with quote

Adi has sent me this post:

http://searchenginewatch.com/article/2127335/Transitioning-Away-From-Affiliate-Marketing

...and continuing the theme of our previous "Is Google+ dead?" and "Is email dead?" threads here, I thought we might as well be asking the question:

Is affiliate marketing dead?

Google's Panda update - which has 'wiped out' many sites with duplicate content - has certainly scuppered the plans of many affiliate marketers.

No longer is it enough to throw up content fed from merchants that's also fed to countless other affiliates. I think few would argue that affiliate marketers nowadays need to go the extra mile and offer something of more consequence if they're to succeed. But is even this approach possibly flogging a dead horse?

I like the article's idea that - if you're selling rubber bands - then make them yourself and sell direct. However, it doesn't really work for many sectors. If you're in the travel business and selling flights or selling overnight stays, then it's not so easy to just start up an airline or buy a hotel if you don't have the capital in the first place.
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adigaskell
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PostPosted: Sun Nov 27, 2011 9:37 pm    Post subject: Reply with quote

To be honest I thought Google had cracked down on thin content sites a long time ago. I remember reading a simple rule that they apparently used. This was that if you took the advert out of the page and the content was still useful, then the page stood a chance. If the ad was the content however then it's unlikely the page will see the 1st page.

It seems that the fundamentals of providing great content that helps the end user will always be sought after by Google, regardless of their latest update.
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martynh
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PostPosted: Wed Nov 30, 2011 7:22 am    Post subject: Reply with quote

I had a look at affiliate marketing a while ago and found that what most were doing was low quality shallow & not to my liking
I'd prefer to use my knowledge to write some quality on a subject that is genuinely added value. If I add relevant links, I expect a cut if it generates sales for someone else.

The principles of referring business and getting a cut has existed well before the internet and will continue to do so. It's the quality that is being tightened
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paul
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PostPosted: Wed Nov 30, 2011 10:07 am    Post subject: Reply with quote

So did you choose not to bother with affiliate marketing at all, Martyn? Or affiliate marketing with some quality?
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martynh
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PostPosted: Wed Nov 30, 2011 10:12 am    Post subject: Reply with quote

we embed links into articles on the physiobench site where they form a natural flow to the content. Conversion is about 1 in 3
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satti
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PostPosted: Wed Nov 30, 2011 1:41 pm    Post subject: affiliate marketing Reply with quote

a lot of people are still earning from affiliate marketing. As long as e still see pop up ads in our web pages it means affiliate marketing is still alive. We can never go away with it.
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adigaskell
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PostPosted: Wed Nov 30, 2011 1:58 pm    Post subject: Re: affiliate marketing Reply with quote

satti wrote:
a lot of people are still earning from affiliate marketing. As long as e still see pop up ads in our web pages it means affiliate marketing is still alive. We can never go away with it.


Why have I got a sense of foreboding?
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paul
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PostPosted: Wed Nov 30, 2011 2:01 pm    Post subject: Reply with quote

Laughing
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