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Gender-specific offline advertising

 
 
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paul
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PostPosted: Wed Feb 22, 2012 12:55 pm    Post subject: Gender-specific offline advertising Reply with quote

An interesting ad that, using facial recognition, can only properly be seen by the female of the species:

http://mashable.com/2012/02/21/facial-recognition-billboard/

What do you think?
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esprintguy
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PostPosted: Wed May 02, 2012 11:18 am    Post subject: Reply with quote

30,000 for a gender-oriented ad? I'm not impressed. They could have used that money and technology for anything, and the best they can come up with is a feminist approach to charity.
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paul
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PostPosted: Wed May 02, 2012 5:10 pm    Post subject: Reply with quote

Didn't Wonderbra achieve this years ago with an ad that was only seen by the male of the species? Laughing


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wadeinni
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PostPosted: Sat May 12, 2012 7:25 pm    Post subject: Reply with quote

You know what, it's an interesting concept but like everything else that's technology based I see easy loopholes, not that anyone with better things to do would want to be bothered. Yeah for an ad that would reveal something sexy to men but only show half the image or only show it to men, there would be a lot of interest even from women to do whatever it takes to see the rest.

However for an add that wants to promote helping young girls in other countries and purposely making it unviewable to men, I don't see them clammering to the website to see the rest. Besides, any smart guy would know to piggyback on the heels of a woman walking by to view the full ad.
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